Privacy Policy

PRIVACY POLICY

 

At THE CLARENDON HOTEL, we take your privacy seriously. We want you to know that we are not in the business of selling, renting or trading email lists with other companies or businesses. This Privacy Policy provides lots of detailed information on when and why we collect your personal information, how we use it and the limited conditions under which we may disclose it to others and how we keep it secure.

 

WHO WE ARE

The Clarendon Hotel is a “data controller” for the purposes of the General Data Protection Regulation 2016 which means that we are responsible for, and control the processing of, your personal information.

 

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

We collect information about you when you register with us, contact us via social media or commence/complete an online transaction to use our products and services. We collect information about you when you contact our reservations team to make a booking at our hotel and restaurant. If you contact us we may keep a record of that correspondence.

We also collect information from you when you sign up to any of our marketing communications, complete our voluntary customer surveys, enter our competitions or provide feedback. These may be carried out online, by telephone or in-person.

 

Personal Data

Some of the information we collect may be classed as personal data, that is, it is information about an individual who can be identified from it. It may be collected any time you submit it to us, whatever the reason may be.

 

In doing business with you, typically we will collect:

Contact details (including name and address, telephone and email details)

Personal information (for example date of birth, nationality)

Credit card details (for reservation and transaction purposes)

Your car registration (for car parking arrangements)

For International guests (a record of the number and place of issue of your passport will be taken)

If you have special requirements, then it may also be necessary to collect details about diet or disability or any other preferences that you may have.

In order to serve you better, we may collect information about anniversary dates, bedding preferences and the like.

If you choose to connect with us via social media links, for example, such as Facebook or Twitter, we may collect your user name, your name (including surname) and email address, your gender, and your location. We may also collect your birthday and other significant dates for making special offers to you around your birthday and other anniversaries.

From our overseas guests, we also collect passport details, as required by law.

If you provide us with any personal data relating to any third party (e.g. information about your spouse) for particular purposes, by submitting such information to us, you warrant and represent to us that you have obtained the consent of such third party to provide us with their personal data for the respective purposes.

 

HOW WILL WE USE THE INFORMATION ABOUT YOU?

We use the information we collect about you to process your bookings, answer your queries, process your gift voucher purchases and to provide our hotel and restaurant facilities and services.

With your consent, we will contact you via our marketing and sales channels (email/ phone/ post) about our products and services which we think may be of interest to you.

We may use your information collected from the website, via cookies or direct input, to personalize your repeat visits to our website and send triggered messaging emails to you.

We may use your information to meet and comply with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory body which are binding on us.

We sometimes engage the services of secure trusted third parties to process the information collected by generating anonymized statistics to assist us with our marketing campaigns and business analysis. It is not possible for the business to identify an individual from such anonymized data presented in our internal reports.

 

DATA SHARING

Where we use contracted and trusted third parties we will share your data with those parties for that purpose. This includes the processing and delivery of marketing communications to you and any other third-party services engaged to perform a business support, operational or administrative function.

Third parties are subject to confidentiality obligations and may only use your personal data to perform the necessary functions and not for other purposes.

We do not share your data with any third parties outside of the above processing arrangements. From the data we collect, you will only ever receive marketing communications from us for The Clarendon Hotel.

We may also disclose personal data as permitted or required by law. For instance, we are legally required to retain details of guests who have stayed with us during the last 12 months. If asked by the authorities, such as the police, we may share your personal data with them for the purposes of prevention and detection of crime. Information is not shared with them outside of this purpose.

 

TRANSACTION AND INFORMATION SECURITY

We understand how important it is to securely store any information that you provide. We take reasonably appropriate technical and organisational measures, in accordance with applicable legal provisions, to protect your personal data against illicit or accidental destruction, accidental alteration or loss and unauthorised access or disclosure. Although we take reasonable care to keep your personal data secure, we cannot be held liable for any loss you may suffer from unauthorised access or loss of any data provided. As part of our security measures, we use encryption technologies for online transactions via our booking websites.

 

MAILING LISTS

We may use a third-party provider, to deliver our email newsletter. We gather statistics about email opening and clicks using industry-standard technologies to help us monitor and improve our e-newsletter and to enable us to provide tailored communications.

We may use a third-party provider to manage the content and enquiries across our website.

 

DATA RETENTION

Your personal data will be retained for as long as it is necessary to fulfil the purpose for which it is collected or for business or legal purposes, or in accordance with applicable laws

If you are a member of our email database, we will retain your data and continue to communicate with you until you unsubscribe.

If you contact us or stay with us, we will only communicate with you if you give us your consent.

If you no longer wish to be contacted, you can unsubscribe by any of the following methods:

By selecting the UNSUBSCRIBE link included in our emails.

By contacting [email protected]statementhotels.co.uk.

 

ACCESSING AND AMENDING YOUR PERSONAL INFORMATION

You have a right to access a copy of the information which we hold about you. If you would like to do this, please email [email protected]statementhotels.co.uk., or write to us at the following address:

The General Manager
The Clarendon Hotel
74-76 Marine Road
Morecambe
LA4 4EP

We want to make sure that your personal information is accurate and up to date. You are able to make amendments or withdraw your consent for use, by telling our reception staff when you check-in at our hotel or by emailing: [email protected]statementhotels.co.uk.

If you withdraw your consent to any or all use of your personal data, depending upon the nature of your request, we may not be able to provide or continue providing our products and services to you or administer any contractual relationship already in place. You understand and agree that in such instances where we require your personal data to fulfil a contractual obligation to you and you withdraw your consent to collect, use or disclose the relevant personal data for those purposes, we cannot be held liable for breach of that agreement. Our legal rights and remedies in such event are expressly reserved.

 

COOKIES

We use cookies on our website to enhance your experience with our brand. A cookie is filled with data files that are placed on your computer or portable device each time you visit a website. They are stored on your web browser and enable us to personalise your experience when you visit our website. You are welcome to change your browser settings to not accept our cookies; should you choose to do this you may find that the functionality of our websites is reduced.

 

LINKS TO OTHER WEBSITES

This privacy policy applies solely to information collected by The Clarendon Hotel. Our website may contain links to external sites, operated by other owners and third parties, over which we have no control. For this reason, we encourage our visitors to be aware when they leave our website and to read the privacy statements applicable to other sites they may visit. Any access to such other sites or pages is therefore entirely at your own risk. We are not responsible for the data protection policies (including personal data protection and cookies), content or security of any third party websites linked to or from group websites.

 

CHANGES TO OUR PRIVACY POLICY

Our privacy policy is regularly reviewed. Following any changes, the new version of the policy will be uploaded to the websites and the old versions removed.

 

HAVE A QUESTION?

All other questions on our use of your personal data should be directed to

[email protected]statementhotels.co.uk